I recently saw an animated short, in the style of Pixar, on my whatsapp. Its a heartwarming story about a dog helping a crane get food.

What is interesting is that Big eCommerce companies are stepping up in building brand awareness through storytelling animations.

The Tencent e-commerce subsidiary commissioned Australian production house Passion Pictures to produce a four-minute film which pits the brand’s adorable mascot, Joy, against a hungry heron during a quiet fishing trip.

Named ‘Joy Story: Joy & Heron’, the Pixar-style film shows the small dog trying hard not to rock his master’s boat while defending it from the worm-stealing bird.

However, after spotting the heron is only trying to feed its hungry – and fussy – chicks, Joy comes around gives away the whole pot of worms. And in the spirit of Chinese New Year, the heron then reciprocates the gesture of kindness.

Links:

https://www.mumbrella.asia/2018/02/jd-coms-chinese-new-year-campaign-pits-dog-mascot-against-a-heron-in-epic-animation

http://www.campaignbriefasia.com/2018/02/passion-pictures-directors-kyr.html

http://www.scmp.com/business/china-business/article/2131800/chinese-e-commerce-giant-jdcom-elevates-art-retailing-ai

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