Creator Economy and Leverage

The creator Economy

I Came across this short video by Eric Siu on the Creator Economy. Which led me into looking at the creator economy and later startups essays by Naval.

One thing that stood out to me was the 4 ideas on Leverage shared by Naval, that contribute to the new creator economy.


  • Code is the software or hardware engineering
  • Capital is money resources
  • Labour is what you can get skills from others to build the code
  • Media is the branding or communications of your offering

Everyone in this new age can make something or a company. But it’s really media or brand or some special code which is engineering that creates the defensive moat from competition. Or some combination of the 4 in various levels.

With regards to Game Dev I think its really similar to YouTube Creators though it encompass all the 4 tools with much heavier weightage.

You can read more on Naval Website about the new leverage on Product and Media.


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