I am not really a content creator but with the rise of platforms there is opportunities to create content and get paid. However there are some caution.
She called it the passion economy and it’s slightly different from the Gig economy. I think most of the new creators are seeking a living to earn from their 1000 true fans. A term by Kevin Kelly.
Li has been vocal about the need of a creator middle class. The problem is the superstar effect where its a winner takes all.most times when people think for creators economy it’s TikTok, Instagram and YouTube. I am hopeful that the platforms issues will get sorted out eventually around the creators. But I still think it’s a winner takes all type of economy.
Mostly with platforms like YouTube Its really a supply and demand type of platform where creators upload their content and views watch it. There can be only so much view time on what becomes a hit.
But she describes is moving beyond traditional Gig Economy to monetize your passion.
I think now its possible to monetise your passion and creativity. But sadly a lot of these platforms don’t pay very well or none and you have to try to monetise your knowledge or skills other ways.
She and her team have compiled a nice site of newer platform that creators can use to get an audience and payment. I have not tried these out yet but it looks interesting how these platform function
For gaming I think Game Jolt is one place you can publicize your game as well as Itch can be helpful to indie creators to showcase your game to that want’s to branch out to transmedia as an indie.
Make content because you want to make, it’s a long road.
One issue that is discussed is a lot of creators are doing it for the money and this can lead to burnout or other problems of sustainability.
I think freelancing will be the norm but I am not sure if its for everyone.
It would be cool and nice that if micro entrepreneurs who start some sort of content services business can get paid fairly. Li talks about the platforms still act like a company where you act social
Discovery is still an issue and it will be interesting to see how it helps others to build a small sustainable business.
I am optimistic about some of the platforms such as TikTok and YouTube, which you produce free content for them to monetise. TikTok has a strong FYP discovery page. YouTube is also going this way with their shorts program.
But I do think some distribution platforms like Etsy or Kajabi can be helpful to creators. Patron like platforms like Ko-Fi which I am on are good for creators since they are tools.