JD.com a heartwarming animated short

I recently saw an animated short, in the style of Pixar, on my whatsapp. Its a heartwarming story about a dog helping a crane get food.

What is interesting is that Big eCommerce companies are stepping up in building brand awareness through storytelling animations.

The Tencent e-commerce subsidiary commissioned Australian production house Passion Pictures to produce a four-minute film which pits the brand’s adorable mascot, Joy, against a hungry heron during a quiet fishing trip.

Named ‘Joy Story: Joy & Heron’, the Pixar-style film shows the small dog trying hard not to rock his master’s boat while defending it from the worm-stealing bird.

However, after spotting the heron is only trying to feed its hungry – and fussy – chicks, Joy comes around gives away the whole pot of worms. And in the spirit of Chinese New Year, the heron then reciprocates the gesture of kindness.






Here’s the plan a short film on pursuing your dreams

Just watched a nice little short film Here’s the Plan about married couple’s (Dog and Cate) life working towards building their life and pursuing your dreams. The film was directed by Fernada Frick.

This film was a good reminder as we go about trying to fund our dreams we can tend to forget what got us started. Don’t forget your WHY.

the medium blog has some good behind the scenes of making the short film.

✨✨ “A married cat-dog couple of cupcake bakers dream of opening their own bakery. One day their oven breaks and they have to postpone their dream in order to earn money and replace it. Somewhere down the line, they drift apart from their dream and from themselves.” — “Here’s the plan” (“Este es el Plan”) is a 18-minute CG animated short film from Chile. Directed by Fernanda Frick and financed by the National Council of Culture and Arts, it took almost 2 years of work and a talented team of 32 professionals to finish it. It had it’s World Premiere at Nashville International Film Festival and it’s national premiere at Festival Chilemonos 2017.


Film Website: http://herestheplanfilm.com

Studio Website: http://ffrickstudio.com

Facebook: http://facebook.com/herestheplanfilm

Instagram: http://instagram.com/fernandafrick

Twitter: @Fernandafrick

View story at Medium.com

View collection at Medium.com


Recently watched a short mini documentary about Patlabor

Some takeaways

  • Headgear the team that created patlabor owns the IP.

They maded the world and characters and managed to make different media for it. This allowed them to do what they want and create different types of media such as comics and live action (Though it did not do so well).

Patlabor Reboot

Recently there is an attempt to make a remake of the franchise to re-introduce patlabor to a new generation of audience.

If you own your own IP you can re-introduce it to a new generation.




Interview with Kunio Okawara from the Sankei Newspaper

Mecha Masters: Kunio Okawara

Love this short bio about Kunio Okawara by Youtuber GundamUK. This is the guy who gave made mechanical designer for anime as a profession. I like how he was able to make the mechs seem plausible and believable. His iconic design is the Gundam RX-78 and Zaku.

Check out some of his designs on Imgur and Pinterest.

I did not know that he came to Singapore to give a talk about his career.

Some thoughts by Kunio Okawara

“The way I think of my work is to realize what the director wants as close as I possibly can to his imagination. So I don’t think I am an artist but maybe more of artisan. The creation of animation is not something that only one person can do either, as it is definitely a team-based endeavor. So one person’s insistence should not delay the whole process, because a project’s schedule is very tightly planned to coincide with things like the broadcasting date and all that. My priority then is how I receive the project; understand it and then how quickly I can get to the output stage. I don’t spend too much time thinking whether the design is good or bad, it is just that I receive the commission and then my output from that.

“I never thought that Gundam would be so popular nearly 40 years on. In this industry there are always new things coming along, so I never thought it would be like this. In terms of the mobile suits variations, or MSV, there are just so many now. To the extent that there parts that don’t really make sense. What I wanted to do in regards to that I managed to do in terms of gunpla.”




Kunio Okawara Exhibition “Legend of Mechanical Design”