Cup Noodles Hungry Days

One thing cool about anime in Japan is Brands use the art form and medium for cross promotion of products.

The 3 commercials feature some of Japan’s iconic characters from Anime like Heidi Girl from the Alps, Kiki from Studio Ghibli and Sazae-san a manga series written and illustrated by Machiko Hasegawa. The characters from these series were updated to be given a modern day twist and a high school look and feel which is a theme for certain anime types.

The theme was “Youth” for this series and was by 3 different directors of a Condom Ad and Pokemon Go ad and Gravaty Cat. The Nissin Commercials that can initially look like trailers for full fledge animation movies only to reveal the Cup Noodle Nissin Brand at the end.

Cup noodles has been know to incorporate a different style of promotion and marketing their products through anime such as earlier attempts with the FREEDOM project which had designs from Katsuhiro Otomo.

The animation created there have quite a lot of creative freedom there rather than letting animation be bound to what typically animation is usually a cartoony look and feel it have an obvious product placement.

This is a good series to study animation and its fluid motions. And how to put old characters into a new design setting.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Some Video talking about how this Series of  ads got started.

 

 

 

 

Links:

https://www.animenewsnetwork.com/interest/2017-09-14/a-lovelorn-heidi-stars-in-cup-noodle-latest-hungry-days-anime-ad/.121363

https://www.animenewsnetwork.com/interest/2018-01-19/cup-noodle-hungry-days-campaign-final-hero-is-you/.126664

https://www.animenewsnetwork.com/interest/2017-11-22/cup-noodle-hungry-days-campaign-adds-teen-sazae-san/.124380

https://www.animenewsnetwork.com/interest/2017-06-19/cup-noodle-anime-ad-imagines-kiki-delivery-service-kiki-tombo-as-17-year-olds/.117665

https://japantoday.com/category/entertainment/stars-of-japan’s-longest-running-anime-get-gorgeous-modern-makeover-in-new-video?comment-order=latest

Album of Hungry Days Artworks: https://m.imgur.com/a/Dn0lCRk

Video/Music producer and MarComms designer, Morita Eiiti , View more Nissin Cup noodle ads here.

https://soranews24.com/2017/06/19/kikis-back-famous-studio-ghibli-anime-witch-returns-in-jaw-dropping-short-animation【video】/amp/

https://worldwithouthorizons.com/news/2017/09/17/new-nissin-cup-noodle-cm-features-teenage-heidi-girl-of-the-alps/

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Patlabor

Recently watched a short mini documentary about Patlabor

Some takeaways

  • Headgear the team that created patlabor owns the IP.

They maded the world and characters and managed to make different media for it. This allowed them to do what they want and create different types of media such as comics and live action (Though it did not do so well).

Patlabor Reboot

Recently there is an attempt to make a remake of the franchise to re-introduce patlabor to a new generation of audience.

If you own your own IP you can re-introduce it to a new generation.

http://animatorexpo.com/patlabor-reboot/

http://www.animenewsnetwork.com/news/2016-11-23/animator-expo-site-streams-mobile-police-patlabor-reboot-short-anime/.109102