Toggle – Building a better experience

This post first appeared on medium. How to build a better TV Viewing Experience on Mobile? Our Choice for this project is Toggle a Mediacorp online video service. We focused to redesign the App to make a better viewing experience. Tools and Methods Used: Data Analytics Affinity Mapping User Interviews Affinity Mapping (To Synthesise Research) User flows Axure for Interaction Design Initial Hypothesis My initial assumptions of Toggle is that its an online archival of news and local tv shows. However as I interview users on how they used it, their reply was that Toggle was heavily marketed to them for … Continue reading Toggle – Building a better experience